Facebook is setup to govern what is seen in a users’ new feed. The idea is to show posts that get the largest amount of engagements (likes, clicks, comments, shares). An individual user can modify their news feed to allow for all items to be shown, but the default is to show the most popular items. Now, more than ever, it is critical to have interesting posts that draw attention. There is not a secret recipe to drafting the ideal post, but history has shown what is most likely to get noticed.
Here is a guide to creating the best post for your Facebook status.
- The status update should include information and mystery all in one line. Provide enough information to draw attention and increase curiosity but leave little to actually be said.
- A positive post leads to captivation, which leads to sharing. Keep the tone upbeat, offer inspiration and create excitement. Questions are always a great way to draw comments.
- Make a link available in the status bar. The ultimate goal is to draw someone back to your webpage; make it easy for them to find. Studies have shown that a shortened URL may discourage users from accessing; people like to know where the link will take them.
- Include a picture. The ideal size is 800×600. A post with an image will receive the most attention. The picture you choose is specific to your target audience.
- Make the post small-screen friendly. Chances are your audience will be viewing the post from their smartphone or tablet. Use simple imagery that can easily be seen on a mobile device.
- Capitalize on the comments. The post will draw in the attention, but comments and responses can take the focus a step further. Engage with those who comment and build relationships with conversational dialogue.
- Time the posts to match your audience; and that may not be during your business hours. Facebook traffic is at its peak between 1:00 pm and 4:00 pm. Posting after 8:00 pm and before 8:00 am are the lease likely to be shared. Know your customers and your target audience to maximize engagement from users. Engagement rates are highest on Thursday and Friday afternoons.
Find a time balance of staying visible in the newsfeed without annoying users. The average Facebook post lifespan is 3 hours but can vary by page. A post can stay active in the newsfeed by receiving a continuous stream of engagement. It can be considered inactive when it is growing less than 10% per hour. Avoid a new post when another one is still active.
